UX/UI . EDUTECH DESIGN . GEN AI . CONVERSATIONAL UI
AI Integrated Learning Experience Platform
INTRODUCTION
Traditional learning methods in Indian private elementary schools often rely on rote memorization and static content, leading to disengagement and limited knowledge retention. Students crave a more interactive and personalized learning experience.
Bloom utilizes AI to personalize learning paths, create engaging activities, and foster a dynamic classroom environment. This empowers teachers, enhances communication with parents, and most importantly, ignites a love of learning in young minds.
MA Interactive Design Capstone Project
Researcher, Strategist and Designer
MY ROLE
3 Months
March 2024 - May 2024
TIMELINE
Individual Academic Project
THE TEAM
Figma (Wireframing, Prototyping, Visual Design)
Adobe Illustrator (Illustration & Iconography)
Adobe After Effects & Cinema 4D (Logo Animation)
TOOLS FOR DESIGN & DEVELOPMENT
Because supporting industry research proves the growing importance and need for edutech in the Indian primary (elementary) school system.
THE CONSTRAINTS
The research was limited by the availability of resources like qualified personnel, access to specific data sets and connecting with participants for interviews and user testing online.
💰Resource Constraints
THE IDENTIFIED USERS
Meet Gen Alpha!
Also referred to as 'iPad babies' or 'screenagers'. They are shaping up to be pretty transformative successors.
The highest population of Gen Alpha was recorded in India until March 2024, hence making India my demographic.
Some identified traits of this generation are:
Tech Savvy, Adaptable, Diverse, Inclusive, Educationally Focused and Global Citizens.
Along with this they also demonstrate a remarkable aptitude for technology and environmental consciousness.
UNDERSTANDING THE EDUCATION SYSTEM IN INDIA
OPPORTUNITY METRICS
IDENTIFIED PROBLEM AREA
Indian private elementary schools are facing the challenge of engaging and effectively educating a new generation of learners: Gen Alpha (ages 5-10). Growing up surrounded by technology, these “screenagers” have different learning preferences compared to previous generations. While traditional methods hold merit, they might not fully capture the attention and optimize learning for all students in this age group.
But, what does the existing market look like?
WHAT IS EDUTECH MARKET?
Edutech, short for educational technology, refers to the use of technology to enhance teaching and learning. It encompasses a wide range of tools, platforms, and approaches that aim to improve the educational experience for students of all ages.
STUDYING & ANALYSING THE CURRENT MARKET
Two Identified Systems in Indian Edutech Market
AREA OF INTERVENTION
💡 The market is dominated by test preparation-focused platforms, particularly for higher grade levels.
💡 Content quality and interactivity emerge as key differentiators, with platforms like Byju's and Vidyakul emphasizing high-quality animation and live classes, respectively.
💡 A gap exists for tools that build strong core subject foundations, especially for students in Kindergarten to Grade 5.
💡 There's an opportunity to develop tools that incorporate gamification or cater to diverse learning styles (visual, auditory, kinesthetic).
💡 These platforms primarily focus on pre-made content. There is a lack of flexibility in allowing teachers to create and share their own content within the platform.
Let's understand our target audience
PRIMARY RESEARCH
181
34
75+
Survey Respondants
Interviewees
Insights
MAPPING ROLE & BEHAVIOUR
Identifying user traits helped me with the next step i.e. user role and behavior mapping. Each of these role and behavior have been identified via surveys and interviews. I have mapped them according to the context of integrating technology in Indian elementary schools.
Interface for Students (Tablets)
INTERFACE FOR STUDENTS
Subject Tab
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Organized by Grade & Category: Clear categories and grade-level filtering help students find age-appropriate content.
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Engaging & Interactive: Visually engaging elements and interactive activities keep students motivated.
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Personalized Learning: AI recommendations and progress tracking personalize the learning journey for each student.
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Additional Features: Glossaries, offline access, and fun facts spark curiosity and support learning outside the classroom.
INTERFACE FOR STUDENTS
AI Integration
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Personalized View: Bloom AI tailors the student dashboard layout based on learning styles and preferences, prioritizing relevant information.
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Dynamic Content: Bloom AI adjusts content based on progress, highlighting recently completed tasks, upcoming assessments, or personalized learning recommendations.
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Gamified Engagement: Bloom AI integrates gamification elements like progress bars, points, and badges to motivate students.
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Actionable Feedback: Bloom AI analyzes performance data and provides actionable insights directly on the dashboard, suggesting resources or targeted study tips.
PROBLEM STATEMENT
Interface for Parents (Mobile App)
INTERFACE FOR PARENTS
Search
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Simple Search: Easy-to-use search bar with clear labels for filtering by grade, subject, or content type.
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Relevant Results: Displays activities, articles, videos, and resources aligned with search terms and learning objectives.
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Offline Access: Bookmark or download content for offline viewing.
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Search History: Access past searches for easy revisit.
INTERFACE FOR PARENTS
Sign Up
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Simple & Secure: Quick sign-up with social login options. Secure data practices with clear communication.
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Unique Access Code: Parents enter a unique code from the school to link their child(ren).
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Personalization: Create child profiles, and set communication preferences & language.
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Welcome & Onboarding: Warm welcome & brief app tour. Direct parents to manage child profiles & access progress reports.
INTERFACE FOR PARENTS
Bloombot
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Bloom's AI chatbot empowers parents as partners in their child's education.
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Personalized & Informative: Responds to questions, offers learning recommendations, and guides parents in supporting their child's learning journey.
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Proactive & Supportive: Alerts on milestones, suggests resources and connects parents to support when needed.
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Easy to Use: Multilingual options, text-to-speech/speech-to-text for accessibility, and continual learning for improvement.
To understand the current edutech market in India from a user's perspective, I conducted in-depth interviews with students, teachers, and parents. Their insights and candid feedback proved invaluable. This research allowed me to pinpoint areas for improvement and identify the key challenges that needed to be addressed while designing a new module for the primary education system in India.
How might we improve academic engagement for students by integrating technology in Indian private elementary schools?
USER PERSONA
Although we have three personas,
our user is one i.e. 'the students'
USER JOURNEY
Since I was in the development phase, this testing involved 5 students, 5 parents, and 10 teachers who had previously participated in our survey. Here's a sample result for Wizard of Oz testing of Bloom:
UNIQUE FEATURES AND FUNCTIONALITIES OF DIGILAB
DigiLab is equipped with cutting-edge hardware and software, allowing students to explore various digital tools like robotics kits, coding platforms, virtual reality experiences, and design software.
🖥️ Versatile Technology
✏️ Flexible Learning Environment
DigiLab offers a curated assortment of interactive lessons, simulations, and games that make learning fun and engaging. These activities cater to diverse learning styles and provide students with opportunities to experiment, solve problems, and apply their knowledge in digital contexts.
🤩 Interactive Learning Activities
This project highlighted the importance of user research. I identified specific challenges faced by teachers in Indian elementary schools like large class sizes, outdated tech, resource management parents' limited engagement, and knowledge retention. This demonstrates my ability to design solutions based on user needs and context.
✏️ Understanding User Needs in Context
✏️ AI for Personalized Learning
AI RENDER OF VR CLASS IN THE DIGILAB
I observed the current educational landscape which presents challenges like large class sizes (45-50 students) limited individual attention, traditional blackboards, separate projector screens that feel outdated, and computer labs that are crowded with inconsistent content. Teachers struggle to find and share resources efficiently, leading to wasted time and disruptions. While some students are engaged, knowledge retention seems uneven, and there's no system to record or revisit learning from edtech tools.
Bloom aims to address these issues by creating a more personalized and engaging learning environment.
Digilab: A Hub For Digital Learning
SUGGESTED DIGILAB FLOOR PLAN
POTENTIAL SCOPE OF THE PROJECT
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High Engagement: Students found the interactive activities in Bloom to be fun and engaging, leading to longer session durations compared to traditional learning methods.
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Personalized Learning: Students appreciated the AI-recommended learning paths that catered to their interests and learning styles.
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Improved Understanding: Preliminary observations suggest students grasped concepts better through Bloom's interactive activities compared to teacher-led lectures alone.
👧🏻👦🏻 Students
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Easy to Use: Parents found the Bloom mobile app user-friendly and accessible.
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Increased Visibility: Parents appreciated the ability to monitor their child's learning progress and access learning resources.
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Enhanced Engagement: Features like the AI chatbot and progress reports facilitated communication and encouraged parent involvement in their child's learning journey.
👩🏻👨🏻 Parents
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Time Saved: Teachers valued the efficiency of Bloom's lesson planning tools and pre-made content, freeing up time for personalized instruction.
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Data-Driven Insights: The real-time student progress data from Bloom was perceived as valuable for identifying areas needing extra focus.
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Improved Communication: Teachers found Bloom's communication features helpful for collaborating with parents and sharing student progress reports.
👩🏻🏫👨🏻🏫 Teachers
STYLE GUIDE FOR BLOOM
INTRODUCING BLOOMBOT! (AI FOR LMS)
AI BOT MOTION STAGES
Bloom prioritizes both accessibility and user privacy. Following universal design principles, I ensured users with diverse needs could interact with Bloom through voice commands ("Hey Bloom") and a combination of touch and keyboard input.
This caters to various learning styles and physical abilities. Additionally, Bloom adheres to strict data security measures to keep user information safe and secure.
DigiLab is more than just a technology upgrade; it's an investment in the future of education. By providing students with the tools and skills they need to succeed in the digital age, DigiLab empowers schools to prepare their students for a bright future.
Bloom addresses the gap between teachers and parents. The platform empowers teachers with efficient resource management and data-driven insights, while the parent app fosters communication and engagement in their child's learning journey.
✏️ Bridging the Gap Between Teachers & Parents
Interface for Teachers (Desktop/Laptop)
INTERFACE FOR TEACHERS
AI Integration
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Indirect Workload & Performance Indicators: Bloom tracks student engagement (time spent, completion rates), which can indirectly reflect teacher effectiveness alongside improved student performance.
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Personalized Learning: Bloom's AI tailors lessons to each student, saving teachers time and allowing them to address individual needs.
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Data-Driven Instruction: Real-time student insights from Bloom help teachers adjust lessons and identify students needing extra support.
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Time Savings: Bloom automates grading and other tasks, freeing up valuable teacher time for more impactful activities.
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Engaging Activities: Bloom generates interactive activities that keep students motivated and make learning fun.
INTERFACE FOR TEACHERS
Onboarding
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Fast & Easy Start: Bloom's teacher onboarding is streamlined, with pre-made content, easy integration, and customization tools.
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Personalized Support: Bloom offers ongoing support through tutorials, a dedicated team, and a knowledge-sharing community.